ADV.1 Upgrades all order to Titanium Hardware

Driven by its relentless passion for quality and durability, ADV.1 is pleased to announce that effective October 1, 2017 all ADV.1 branded wheels will be upgraded to Tikore titanium assembly fasteners. The use of 100% titanium assembly hardware across the range is an industry first, placing ADV.1 at the forefront of wheel design and customer safety.

After a significant investment in design and exhaustive testing, our sister company, Tikore, has developed a beautiful 12-point fastener series that combines the absolute ultimate in strength, light weight, and durability with the impeccable corrosion resistance that only titanium can provide.

One of the rarest and most expensive of metals, titanium is usually reserved for use in aerospace and military applications where strength and durability are paramount, and light weight is critical to performance. Weighing only 55% of a comparable steel or stainless steel fastener, the new Tikore design assembly fasteners provide a reduction in unsprung wheel weight and moment of inertia, leading to improved acceleration and braking, as well as enhanced suspension performance.

McLaren MP4-12C - ADV5 M.V2 Advanced Series Wheels

Another amazing advantage of the Tikore design is the complete elimination of rust and galvanic corrosion, a common problem with wheels that use steel fasteners. Galvanic corrosion occurs when dissimilar metals like aluminum and steel are placed in direct contact. Over time, the aluminum erodes, weakening the threads and often causing a fastener failure. Titanium is completely impervious to this phenomenon, eliminating all corrosion and insuring a secure and safe assembly. In addition, the titanium finish never degrades due to moisture or road salt, retaining the “brand new” look for the life of the wheel.

ADV.1 is one of the world’s only wheel companies that designs, engineers, manufactures and tests all of their wheels in house. Utilizing state-of-the-art design and FEA software, and world-class TUV-style testing equipment, ADV.1’s engineering team insures that every ADV.1 wheel exceeds the world’s highest safety and homologation standards, including SAE, JWL and TUV. The switch to Tikore titanium is yet another example of ADV.1’s wheel industry leadership, clearly demonstrating that when it comes to wheels, only the best is good enough.


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