ADV.1 Partners with Always Evolving GT-R Race Team to Develop New Motorsport Wheel

We are proud to officially announce that ADV.1 Wheels will be partnering with our long time friends Always Evolving to develop a new forged motorsport specific wheel. The relationship between Always Evolving and ADV.1 Wheels began long ago in 2009. Originally known for being a high end performance shop for celebrity clients and race enthusiasts, AE was an early supporter of Jordan Swerdlof’s newest venture, ADV.1 Wheels. With countless ADV.1 featured builds like 900+ Horsepower Ford GTs, Top Gear featured track ready Porsche GT3RSs, and many other insane vehicles over the years it was only a matter of time that we would collaborate on something race oriented.


In 2013 Always Evolving founded their racing division and announced that it would be participating in the Pirelli World Challenge, a race series that travels to tracks and street courses across North America. Always Evolving Racing shook things up in PWC with its aggressive marketing and even more aggressively talented drivers. After the passing of former Always Evolving CEO, Roger Rodas, his teammate and good friend Erik Davis took over right where Roger left off. Since then, Always Evolving has been very successful in Rally America with Subaru WRX STI Driver David Sterckx, Formula Drift in the ADV.1 Wheels featured Chevrolet Camaro driven by Conrad Grunewald, Internationally in the Blancpain GT Series with the Nissan GT-R GT3, and even Indycar racing with driver James Davison who along with Bryan Heitkotter now pilot the #33 and #05 Always Evolving Nismo Nissan GT-R GT3’s in Pirelli World Challenge GT Class.




Now begins the process of taking this new ADV.1 Design and developing it to meet and ultimately exceed all of the strict standards required of professional motorsports use across the various series they will be utilized in. These standards account for various aspects of the wheel, from the strength needed to withstand the constant punishment from track curbs, to the minimum weight requirements of the series to ensure competitive racing from car to car. To achieve this level of construction, we are employing the latest in computer simulation and analysis in combination with extensive physical testing and trials to achieve an uncompromising final result that is 100% motorsport technology all packed into the design that ADV.1 is famous for. From Pirelli World Challenge here in the USA, to the FIA GT3 and Blancpain GT series in Europe, all the way to the Super GT Series in Japan, these wheels will be made for and proven on the fastest race cars on the fastest race tracks throughout the world. So stay tuned for all the updates on the development of this project which is underway now and won’t stop until we reach the finish line.

Always Evolving Nismo GT-R GT3’s



Prototype AE00 Forged Motorsport Wheel Production:

2016 Long Beach Grand Prix:

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